What is the Variant Limit on Shopify 2024?

The variant limit on Shopify in 2024 will be 600 options for products. Shopify is one of the most widely used eCommerce platforms around the world.

It is well-known for its ease of use and customizable options for online stores. One of the crucial features that eCommerce store owners often consider is the variant limit on Shopify. This limit refers to the number of product options a seller can add for a specific product.

Until 2020, Shopify allowed up to 100 variants per product. However, with increasing demand from sellers, this number was doubled to 200. Now, Shopify has announced that by 2024, the variant limit will be increased to 600 per product. This update is expected to be beneficial for sellers who have a broader range of products with multiple options. However, for sellers with smaller inventories, it may not make a significant difference.

Overview Of Shopify Variant Limit

The variant limit on Shopify 2024 refers to the maximum number of product variations that a Shopify store can have. Each product can have up to 100 variants, including combinations of options such as size, color, material, and more. For example, if you have a t-shirt for sale with sizes small, medium, and large, and three colors (red, blue, and green), you would have a total of nine variants. If you have multiple products with different options, the number of variants can add up very quickly and can reach the limit.

It is essential to understand the variant limit on Shopify 2024 if you plan to sell products with multiple options. Once you reach the variant limit, you won’t be able to create any more variants for your products. It’s important to plan your product options and combinations carefully, so you don’t run out of the variant limit. Additionally, if you have a high number of variants, it can impact your store’s performance and speed.

Importance of Being Aware of the Variant Limit

Being aware of the variant limit on Shopify 2024 is crucial to ensure that you are not limiting your store’s growth potential. You can always consider upgrading your Shopify plan to increase your variant limit and add more products to your store. However, before upgrading, you should make sure that your store has adequate traffic and sales to justify the increased cost.

Current Variant Limit On Shopify

The current variant limit on Shopify is 100. This means that merchants can add up to 100 product variations such as size, color, and material. The limit is in place to ensure that online stores run smoothly and efficiently. However, merchants who need more than 100 variants can use apps such as Infinite Options and Bold Product Options to increase their variant limit.

Shopify merchants may be affected by the variant limit if they have a large inventory with a wide range of product options. A common issue is having to create separate products instead of variants to accommodate the variant limit. This can lead to a cluttered store and make it difficult for customers to find what they are looking for. Merchants can avoid this issue by using third-party apps or upgrading their Shopify plan for a higher variant limit.

Pros Cons
Ease of use Variant limit in place
Customizable Additional costs for third-party apps
Good customer support May require upgrading plan for higher variant limit

Overall, the current variant limit on Shopify can be problematic for merchants with a large inventory. However, there are ways to work around the limit and improve the shopping experience for customers. Merchants should consider their options carefully and choose the best solution for their business needs.

Upcoming Variant Limit Changes On Shopify

Starting from January 1st, 2024, Shopify will be introducing a variant limit change that affects stores on their platform. This change will have a direct impact on the number of product variants that can be created and sold on the Shopify website.

What The Variant Limit Will Be In 2024

In 2024, Shopify’s variant limit will be to 100 variants per product. This means that merchants will be able to offer a maximum of 100 different options for each product, including sizes, colors, materials, etc. If your store needs to offer more than 100 variants, you will need to consider a different product structure or use an app that can help you manage your inventory efficiently.

Reasons For The Change In Variant Limit

The reason behind the change is due to Shopify’s effort to streamline their platform and improve load times, site performance, and user experience. By limiting the number of possible combinations of variants, stores can offer better and more straightforward product options.

This change is something every Shopify store owner needs to be aware of, especially if you currently offer more than 100 variants per product. Merchants will need to make necessary adjustments to their store’s inventory and product structure to continue to sell effectively on the platform.

Impact Of The New Variant Limit

Starting in 2024, the new Variant Limit on Shopify will have a significant impact on merchants, particularly those with a large inventory or products with numerous variants. With the new limit of 100 variants per product, merchants will need to carefully evaluate their inventory and determine which variants are most essential to their business.

The new limit may require some merchants to restructure their inventory and streamline their product offerings in order to stay within the new thresholds.

However, there are potential solutions that merchants can explore. For instance, upgrading to a Shopify Plus plan would provide an increased variant limit of up to 250 variants per product. Additionally, merchants can utilize third-party apps to assist with variant management or split products into separate listings to increase variant capacity.

The Variant Limit on Shopify is a significant change that merchants will need to account for in their inventory management strategies. By carefully assessing their inventory and utilizing potential solutions, merchants can adapt to the new limits and continue to thrive on the Shopify platform.

Preparation For The New Variant Limit

Shopify announced that starting from 2024, there will be a limit of 100 variants per product. This is a significant change from the existing limit of 100 options per product. As a merchant, it’s important to prepare for this change now. Here are some actions you can take:

Action Description
Review Products Review your product catalogue and identify which ones have the most variants. Consider reducing the number of options per product where possible.
Consolidate Products If you have similar products with varying options, consider consolidating them into a single product and using product variants instead. This will help reduce your overall variant count.
Optimize Images Large images can slow down your website. Optimize your images to reduce their size and improve your page load times.

Managing product variants can be tricky, but it’s essential for delivering a good user experience on your website. By taking these actions now, you can prepare for the new variant limits and ensure your business continues to thrive on Shopify.

Alternatives To Shopify’s Variant Limit


Shopify’s variant limit of 100 options per product is a challenging restriction for merchants with an extensive product catalog. However, there are alternative eCommerce platforms that offer more flexible variant limits like WooCommerce, Magento, and OpenCart.

Platform Variant Limit Pros Cons
WooCommerce No limit Free and open-source, easy to use, and customizable. Requires technical skills to set up and maintain, lacks dedicated support.
Magento No limit Offers advanced features, excellent support, and integrations. Complex to set up, expensive, and requires extensive server resources.
OpenCart 255 options per product Easy to use, affordable, and offers a range of integrations. Lacks some advanced features and plugins as compared to WooCommerce and Magento.

When considering an alternative eCommerce platform, merchants should carefully evaluate the pros and cons of each platform as per their business needs and budget. However, switching to a new platform requires time and effort in terms of data migration, setting up, and testing. Hence, merchants should weigh the benefits against the costs before making a decision.


Frequently Asked Questions For What Is The Variant Limit On Shopify 2024?

Can I Have More Than 100 Variants On Shopify?

Yes, you can have more than 100 variants on Shopify. However, it may impact your store’s loading time and performance. We recommend limiting the number of variants to avoid any negative impact on customer experience.

What Are The New Features Of Shopify In 2024?

As an AI language model, I cannot predict the future and provide specific information about the new features of Shopify in 2024. However, Shopify consistently adds new features and updates to enhance the user experience, increase functionality, and meet evolving market demand.

Keep an eye out for any announcements from Shopify to stay informed about new features in the coming years.

What Is The Limitation Of Product Variants In Shopify?

Shopify allows up to 100 product variants per product, with a maximum of 3 options (such as size, color, and material) and 100 values per option. However, having too many variants can slow down your store’s performance and make it more difficult for customers to navigate, so it’s important to use them strategically.

What Is Exceeded Maximum Number Of Variants Allowed On Shopify?

Exceeded maximum number of variants allowed on Shopify means that you have created more product options (variants) than the limit set by Shopify. This can happen when you have too many product options or when you’ve reached the platform’s maximum variant limit.

To resolve this, you can either optimize the product options or upgrade to a higher Shopify plan with a higher variant limit.

Conclusion

The Variant Limit on Shopify 2024 is a timely update that will provide more flexibility to merchants. As businesses grow, they require more variants to cater to their customers. The new limit is set to accommodate this requirement and enable merchants to achieve more significant success on the platform.

As a store owner, it is crucial to stay informed about this update and prepare accordingly to leverage the benefits it brings. Implementing the right strategies can help scale your business without any constraints.

Read More: What is Shopify Magic?

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